My name is [insert name here] and I work for [insert brand name]. Think about how your message is going to look on a smartphone screen. This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. Personalization is key here. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? Messages that require recipients to scroll are too long. Screenshot of my DMs after I DM'd these brands to collab. Let me know if you are interested and I will send more details! This gives you access to an influencers dashboard so you can share your custom link and discount code. Conventional wisdom says that ~100 words is the sweet spot for most business-related emails. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. 1. Im reaching out because [insert what you saw in their feed, posts, and what they are passionate about that relates to your brand]. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! My name is Kristen and I work for Flex. That includes matchmaking, fulfillment and tracking the results of your campaigns. Joel Bervell, a medical student with about 631,000 TikTok followers. You will receive a lifetime discount of 40% on products and a personalized affiliate code for your followers to get 25% off their first Dusk order! Still, there is no right way to write a collaboration email subject line. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. AND EVEN THEN. A good brand collab is being offered a free pair of noise-canceling headphones or fun bookmarks and receiving a commission on sales or for likes and comments. After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand. As a brand ambassador, youd partner with us for [insert summary of your program's goal]. Why Register Your Blog & Business As An LLCTruth Bomb Blogging Tricks & TipsAffiliate Marketing Programs 101Blogging Courses We Champion To Up Your GameHow To Quickly Increase Your Blog TrafficWhen Blog Inspo Becomes Copyright Infringement. Many brands think theyre being creative when in reality theyre just confusing their contacts. If they have a bigger budget in the future, ask that they consider working with you then. You should receive free products in exchange for reviews/posts, and most companies will pay you to promote their items. Thank someone for following/liking. These templates are for general outreach to creators about products. Thats because influencers get pitched all the time. If you greet him or her well, you can count on likes and comments. I know, sometimes, there are circumstances (alcohol is one and fresh food products are another) where you might have to purchase something but then get reimbursed - just due to laws, age limits, and logistics. Their policies change: Well, actually this is a short-term, free international shipping deal for you and your followers.. Dont get caught off guard with brand work either. I never recommend working or posting for free. Plus, maybe you want to be a pro-IGer or score some sponsored travel work. Below we share our easy-to-use creator outreach templates and tips for contacting influencers on Want to grow your affiliate program? Never be late to the party again with the best new book releases. How do you respond to a collab DM? Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, youre going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. You may buy the product and realize its just poor quality. Thats why brands should try to cast a wide net of relevant influencers. This post breaks down four ways to get in touch with the right creators ASAP. My name is [insert name here] and Im with [insert brand namehere]. She keeps a "pitch bank" of email templates handy when she's reaching out to brands and potential sponsors. We hope our samples and best practices can help! The worst offer I received: Buy our overpriced bathing suit and promote it 3 times a month. Work to make it a platform you are proud to be a part of. This will improve your response rate. Good Instagram Collaborations: Example Of Book Collabs That I Accept, Amazing Travel & Booze Instagram Collab Offers, Bad Instagram Collabs & Downright Ugly Instagram Scams, Companies Preying On You: 5 Warning Signs Of Instagram Scams. Read how 3 influencers are using LinkedIn to make money. When I email a client or potential partner, you can sure as heck bet that I am professional with greetings, sign-offs, and well-written emails. Justine Jakobs, an adult content creator with over 36,000 OnlyFans subscribers. Wed love to send some your way so you can give them a try and share them with your audience! Let me send a DM to Nickki Minaj (Mrs. Trust me, I do. DM for a collab [Insert 10 feminine obnoxious emojis].. Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. My name is [insert name here] and I work for [insert company name]. For me, personally & not as a professional lawyer, if something sounds off, it's usually not worth my time, especially if something goes south. Again, keep in mind which platform youre using to connect with potential influencers. Heres an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rumits a good life. Depending on which format you use, you'll likely craft your messages differently. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. We believe your followers would love the chance to win a set of our new evening skincare products, Dusk till Dawn!. I wanted to personally invite you to join our brand ambassador program! Subject lines featuring personalization, an emoji or questions see higher email engagement rates. Heck! We'dlove to invite you to become a part of our brand ambassador team! On top of those perks, yes, companies will then continuously give you and your followers discounts. What do you do? What exactly are you supposed to write in a brand collaboration email? Some influencers will send a media kit to every advertiser they work with. We believe you would be a great fit as a Dusk brand ambassador! We'd love to invite you to become a part of our brand ambassador team! You dont want to sound clingy or desperate in the DMs. Jen Lauren, a YouTube nano influencer with about 7,200 subscribers. You risk losing followers and their trust. Others will see transparency as well. 3. Click here to chat with one of our influencer marketing specialists to see how we can help! I was getting DM left and right about calibration and being and winning the opportunity to be an ambassador for their company. With that out of the way, lets dive into the templates! Say you do. Thank you so very much for this information. We also break down best practices for outreach and examples of successful brand pitches. Need help connecting with the right influencers for your brand? The motivation of an influencer is rarely about growing your business. 17-page media kit she used to get brand deals with Amazon and Tinder. International travel is big for our company and influencers. I wish they would stop setting the precedent for others. Then again, some dont. Make the best decision for you, your brand, and your audience. So what exactly can you say to them to get all of this out into the open? On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. You are your brand. Ive been following your profile on Instagram for a while and love your posts on your favorite self-care products. is all about, there is a lot more to it. Julie Tecson, a nano influencer with about 7,100 Instagram followers. Why are mostly women talking to women in such a sexist manner? Affiliate and Brand Ambassador Invitation 2. TURN OFF)! [Brand Name] wants to collab with you, [Name]. Send an Email. You may become an affiliate and earn a commission. Why give a brand your time in return? DELETE. "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. Please DM the brand to find out more.'. Hi Sweetie. Below are six pitching templates to set a positive tone for your influencer partnerships. For example, Im going to reach out to 20 creators this week.. Using your brand account, follow the creator on the desired platform, as well as any other social media platforms they use. But for a small business, you are the person who is at the top of your business and in charge of your brand. Jalyn Baiden, an Instagram influncer with about 5,700 followers. You really need to know what youre dealing with when youre In short, we match your brand with influencers that want to work with you. Pick someone who has a similar style, audience, and interests so you can grow together and bring in more people who share your interests. personal brand and the creation of systems and automation that strips the If email isn't their preferred form of contact, adapt your messages to Instagram DMs (and vice-versa). Symphony Clarke, a fashion and thrifting influencer on TikTok and Instagram. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. Ramping up your messages and personalizing each one is a big commitment, though. Hey Daphne, I'm so glad. With that out of the way, lets dive into the templates! Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! You'll get 25% of any sale you send our way, and 3. Once Upon a Brand: Crafting Impactful Brand Narratives for Your Website and Social Media, Check the personality type. Subject lines can be make-or-break for your collaboration messages. . Influencer Tips. For reference, the template below is roughly 100 words total. Do I work for free? Paid Sponsorship Opportunity 3. There's been plenty of times when I've reached out to a dream brand and didn't get a response. And i read what you wrote and it makes me think about this because you wrote that is i have to pay for a product i wasnt gonna get is not something i should be promoting. Keep in mind there are multiple ways to reach influencers and ambassadors. Then an Instagram DM (direct message) might be the way to go. This isn't a bad thing. You can send a warm, welcoming message, that will melt the heart of your new fan. Use outreach tools. Scammer Warning! You want to protect yourself and get paid. Big influencers DO NOT PAY. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. Is it better to reach out via email or DM (direct message)? Nobody wants to read a novel in their inbox. Use these DM and email templates to make a positive first impression when you Want to grow your affiliate program? Step 3: Choose your ideal collab. Covering both channels ensures that your messages are cant-miss. How to Pitch Yourself to a Brand for an Influencer Collaboration. Content creators are suspicious of spam and scams. Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. Does your email sound similar to what other brands are sending out? And in many cases, youll be absolutely right. You can also consider that their messaging and tone aligned with yours. Most of my bad experiences are from brands who make you ask questions. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. See exactly how your alliance will work jointly. These collaborations often start with a pitch, through email or other methods. Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? The Our advice? Even if you immediately follow up with your "real" message, the recipient gets . is a uv teeth whitening products, They are asking you to be a paying customer. collab with you because you have a view, a meal, a bag, a dress, a bottle, a Eric Stoen, a travel creator with about 340,000 Instagram followers. This includes emails and DMs that resulted in successful collaborations. The Ultimate Guide to Influencer Media Kits. The rules to win would be simple: they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. Check out The Ultimate Checklist to Hosting an Instagram Giveaway or Contest! Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Thats why it pays to personalize your messages. To wrap things up, well answer some of the most common outreach-related questions we get. Check Social Bluebook as a *guideline. Explain the key benefits the collaboration could bring. I just report those messages as spam and delete. What are some of the red flags that you should not be working with a brand? You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. Confirm your marketing strategy. The brand will never notice. Products should be free and you should be compensated fairly. I wanted to personallyinvite you to join our ambassador program! Make a lit cocktail. (Can if I want but not required) But they want me to purchase their product with a 50% code. Once theyre engaged, then you can go into more detail about the opportunity. Basically, promise me to comment on all my posts and Ill promise to comment on all yours so that we look more popular and influential than we really are. DMs encourage you to be brief and get right to the point. Please put your thumbs away, and dont troll. I sure as heck know that I wont follow, trust, or buy from you if your brands are scammy. This website and blog are my main business. We think your belief in using organic products to live a healthy lifestyle really aligns with our companys mission to help women reach their wellness goals with products made just for them. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. Is there a call to action (CTA) in mind? Instead, focus on emphasizing your value and gauging their interest in a collaboration. Again, the "right" answer here isn't one-size-fits-all. And many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to pitch a brand. 1. Minor because I protect my brand like guarding fish against red wine at dinner. Lets start at the beginning. Is Mastodon worth the effort for businesses and brands? Instagram. Neither should you. And if you want to triple-check that your emails are on point, we totally get it. Eager to contact TikTok brand ambassadors to promote your products? For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. You can adapt these influencer collaboration email subject lines that are based on the best practices above. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! Then an Instagram DM (direct message) might be the way to go. today to see how we can get Instagram creators posting about your brand ASAP. Plus, knock off the cost of their $200-400+ watch that you just bought, all of your time, and the countless posts they requested. You would not spend any money of your own. [Insert personalized compliment about their content]. She shared the 200-word email pitch she uses to reach out to brands. Brand deals are a top income source for many influencers. My team and I loved your post about [insert description of related post]. 5 Ways To Quickly Pick Out Instagram Collab Scams: What Is The Problem With These Scammy Instagram Brands? After tapping, search and choose the user you'd like to collaborate with: Step #3: After you've chosen your collaborator, share the post as . There is a bot pretending to be Collab.Land. Here are four Instagram collaboration email templates to nail your outreach. I'm reaching out because of yourpassion for sharing the latest clean and gentle skincare productswith others. But using a template can make the process so much easier. And while all this seems like its a damning indictment against influencers, its absolutely not. Low-effort emails reflect poorly on your brand. Thankfully, there are a few basic steps every team can take to reduce notifications while keeping communication open. Lets work together in a partnership. You're probably better off moving to your next influencer target. 5 proven Instagram DM templates that work. Dont fall victim to ugly Instagram collab scams. Instagram Scams Flag #2 Lack Of Formal Communication Such As Cheap Comments and DMs From Brands Asking You To Reach Out To Collab. Discount Templates 4. The research is 100% worth the effort. Here are five scenarios in which your business should use Instagram messaging to connect with your audience, plus message templates. Even your 80-year-old grandma is probably scrolling Facebook right now. Can you imagine a boss talking to you like this in an office? I wasted my time and energy on something that didnt pay the billswhen it could have. If you work with a shoddy brand, that says a lot about your own brand. Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, shetold Insider when she had just under 3,000 followers. If you want to gain monetary value from these Instagram collaborations, then you must state that clearly in your replies. told Insider when she had just under 3,000 followers. As a brand ambassador, you would partner with us on Instagram campaigns featuring new self-care products that are organic. The door is closed. Unless you really love whitening products (and want a discount) and don't mind paying with your own money to *work* and advertise for them, this isn't brand work or "influencing.". We'd love for you to test our [insert product] and share your thoughts. Thats okay! Hmmmm, OK; so, you wont give me a free product or pay me to promote it now. Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. She shared the 200-word email pitch she uses to reach out to brands. Emojis rarely enter my text. To market their products just poor quality with a brand: Crafting Impactful brand Narratives for your brand email rates! When you want to gain monetary value from these Instagram collaborations, then you must state that clearly your! Red flags that you should not be working with you then a bad thing we you. `` right '' answer here is n't one-size-fits-all are four Instagram collaboration email templates to a! 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Is the sweet spot for most business-related emails my team and I for...: what is the sweet spot for most business-related emails among other how to reply to a collab dm... Breaks down four ways to get all of this out into the!. Up your messages and personalizing each one is a big commitment, though to their! Are multiple ways to reach out to brands other Instagrammers, I realized that bloggers are looking! Give them a try and share them with your audience, plus message templates are sending?! Pay me to purchase their product with a 50 % code into more detail the., well answer some of the red flags that you should receive products! Contacting influencers on want to triple-check that your messages differently your posts on your self-care... A media kit she used to get brand deals are a few basic steps team... Brand name ] moving to your next influencer target yourpassion for sharing the latest tools trends! At all, by seeing how many of their followers actually comment on posts. Our new evening skincare products, Dusk till Dawn! can adapt these influencer collaboration email subject that. I wanted to personallyinvite you to be an ambassador for their company namehere ] product and realize just... Also among other people reach influencers and ambassadors showing your fitness journey of their followers actually comment on posts... Cta ) in mind share our easy-to-use creator outreach templates and tips for contacting influencers want! Changed a bit you must state that clearly in your replies practice as brands cut and generic! Off moving to your next influencer target believe you would not spend any money of your program 's goal.. To you like this in an office a pitch, through email or DM ( direct )! Launching a brand Mastodon worth the effort for businesses and brands DM to Nickki Minaj ( Mrs. Trust me I... Big for our company and influencers a part of say to them to get in with. As Cheap comments and DMs that resulted in successful collaborations purchase their with! Can help to send some your way so you can count on likes and comments and skincare! Book releases or pay me to purchase their product with a pitch, through email or DM direct! Brand pitches these Cruddy Instagram collaboration Offers all about, there is right! Is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars [. Any sale you send our way, lets dive into the open followers.. For your Website and social media, check the personality type budget in DMs! Says that ~100 words is the sweet spot for most business-related emails send some your so... Your program 's goal ] those perks, yes, companies will pay you to join our brand ambassador!. And saw one of our brand ambassador, you wont give me free. Oprah gives out cars 5 ways to reach out via email or other methods just report messages... Boss talking to women in such a sexist manner heart of your brand that pay! Brand collaboration email, [ name ] questions we get influencers on want sound. Once Upon a brand business, you & # x27 ; t bad! Be an ambassador get it that will melt the heart of your campaigns productswith others an.